Welcome to 1plusX's Blog 🚀

At 1plusX, there’s always something new to geek out about or celebrate. Grab a coffee and explore our articles to discover what we're up to and to get insights into the latest marketing trends.

What a “Cookieless Future” Means for Marketers

Third-party cookies demise doesn't have to be doomsday. Here's what all marketers need to know about the transition from a cookieless...
Google pay

4 Ways Marketers Can Get an Edge on Personalization with First-Party Data

An ever-involving identity landscape needs to ensure consumer privacy. This can be achieved with an excellent...

First-Party Data: A Marketer’s Guide To Engaging Consumer Experiences

With first-party data, you can retain customers, offer a hyper-personalized experience, and keep them coming back for...
Google announces Topics

Goodbye Google FLoCs, Hello 1plusX Topics

Google killed off FLoC and decided to replace it with Google Topics. 1plusX has its own Topics solution that delivers...
CTV advertising

3 Key Trends in CTV Advertising

CTV is a hot topic that’s been accelerated since 2020. It’s an excellent way for brands to reach audiences in...
Digital savvy consumer

Ad Revenue: The Largest Growth in History

Ad revenue is experiencing its largest growth in history. With new progress in CTV, e-commerce, and data privacy, do...

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