Stop 3rd-Party Cookie Deprecation From Impacting Revenues
Publishers too dependent on 3rd party data are often skeptical about creating a privacy-friendly infrastructure that ensures performance in audience targeting. Therefore, many rely on Google's procrastination in deprecating 3rd party cookies. But solutions exist...
How Publishers Can Keep Up with Digital Advertising Privacy Changes
Technologies such as DMP and clean rooms can help publishers and advertisers stay on top in a digital advertising...
Publishers, Take Back Control (with First-Party Data)!
Stricter privacy regulations can be an opportunity for publishers who have plenty of their customers' data. Here's how...
People-Based Marketing: The Final Frontier
People-based marketing means putting customers front and center and knowing them fully to offer them a value-exchange...
Data-Rich, Insight-Poor: It’s Not About Data Quantity but How You Use It
In a privacy-centric advertising landscape, the data at your disposal can determine your business wealth and...
From Data to Personalized Experiences: The Process of Audience Activation
By capturing the right data with the right predictive capabilities, you can activate your audience and offer a standout...
