How Advertisers Can Enhance their Holiday Marketing Strategies
The holiday season has begun. From Single’s Day to Christmas Day and everything in between, advertisers are getting the war paint ready to battle it out in the consumer attention arena. Holiday marketing is about looking at the calendar, identifying appropriate...
Achieve 100% Audience Coverage with First-Party Data, Like Axel Springer
Each digital media player will face the impact of upcoming changes differently. Having tactics to cushion these...
How Publisher Le Figaro Unlocked the Full Value of its First-Party Data
Digital publishers must respect users' growing concerns about data protection while balancing personalized experiences...
How Brands and Publishers Build Bridges through Data Clean Rooms
User identification is becoming increasingly fragmented, and leveraging own consumer data is becoming more...
Regain Control of your Identity with Publisher SCMP
Early adopter South China Morning Post created a paradigm shift in the industry when they moved to a solely first-party...
Predictive Marketing Intelligence — the Next Frontier of Data Monetization
Apple’s privacy changes being stricter than expected reinforces the notion that predictive marketing intelligence is...
