Publishers, Take Back Control (with First-Party Data)!
Stricter privacy regulations can be an opportunity for publishers who have plenty of their customers' data. Here's how they can harness...
Welcome to 1plusX's Blog 🚀
At 1plusX, there’s always something new to geek out about or celebrate. Grab a coffee and explore our articles to discover what we're up to and to get insights into the latest marketing trends.
People-Based Marketing: The Final Frontier
People-based marketing means putting customers front and center and knowing them fully to offer them a value-exchange...
Data-Rich, Insight-Poor: It’s Not About Data Quantity but How You Use It
In a privacy-centric advertising landscape, the data at your disposal can determine your business wealth and...
From Data to Personalized Experiences: The Process of Audience Activation
By capturing the right data with the right predictive capabilities, you can activate your audience and offer a standout...
Audience Targeting for Publishers Starts with First-Party Data
By using first-party data, publishers can turn it into highly defined audience types, sell directly to advertisers at...
Contextual vs. Behavioral Targeting: Building Trust and Revenue in a (Third-Party) Cookieless World
Why consider contextual vs. behavioral targeting when you can get the best of both worlds with a single data management...
