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At 1plusX, there’s always something new to geek out about or celebrate. Grab a coffee and explore our articles to discover what we're up to and to get insights into the latest marketing trends.

Stop 3rd-Party Cookie Deprecation From Impacting Revenues

Stop 3rd-Party Cookie Deprecation From Impacting Revenues

Publishers too dependent on 3rd party data are often skeptical about creating a privacy-friendly infrastructure that ensures performance in audience targeting. Therefore, many rely on Google's procrastination in deprecating 3rd party cookies. But solutions exist...
advertising-privacy

How Publishers Can Keep Up with Digital Advertising Privacy Changes

Technologies such as DMP and clean rooms can help publishers and advertisers stay on top in a digital advertising...
First-party relationships

Publishers, Take Back Control (with First-Party Data)!

Stricter privacy regulations can be an opportunity for publishers who have plenty of their customers' data. Here's how...
People-based marketing: the final frontier

People-Based Marketing: The Final Frontier

People-based marketing means putting customers front and center and knowing them fully to offer them a value-exchange...
data-rich-insight-poor

Data-Rich, Insight-Poor: It’s Not About Data Quantity but How You Use It

In a privacy-centric advertising landscape, the data at your disposal can determine your business wealth and...
Audience activation

From Data to Personalized Experiences: The Process of Audience Activation

By capturing the right data with the right predictive capabilities, you can activate your audience and offer a standout...

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