From Data to Personalized Experiences: The Process of Audience Activation
By capturing the right data with the right predictive capabilities, you can activate your audience and offer a standout user...
Welcome to 1plusX's Blog 🚀
At 1plusX, there’s always something new to geek out about or celebrate. Grab a coffee and explore our articles to discover what we're up to and to get insights into the latest marketing trends.
Audience Targeting for Publishers Starts with First-Party Data
By using first-party data, publishers can turn it into highly defined audience types, sell directly to advertisers at...
Contextual vs. Behavioral Targeting: Building Trust and Revenue in a (Third-Party) Cookieless World
Why consider contextual vs. behavioral targeting when you can get the best of both worlds with a single data management...
Two Heads Are Better Than One: TripleLift Acquires 1plusX
We just announced that TripleLift has acquired 1plusX – us! Together, we’ll help make first-party data actionable...
Data Privacy vs. Data Security
Data privacy is about compliance with data regulations and laws vs data security is about measures an organization...
4 Ways to Enhance Your First-Party Data Strategy
Now more than ever, publishers should put first-party data at the forefront of their digital marketing strategies....
