Achieve 100% Audience Coverage with First-Party Data, Like Axel Springer
Each digital media player will face the impact of upcoming changes differently. Having tactics to cushion these transitions — ranging from the third-party cookie erosion to evolving data privacy laws — will help ensure addressability alongside high-quality,...
How Publisher Le Figaro Unlocked the Full Value of its First-Party Data
Digital publishers must respect users' growing concerns about data protection while balancing personalized experiences...
Regain Control of Your Identity with Publisher SCMP
Early adopter South China Morning Post created a paradigm shift in the industry when they moved to a solely first-party...
Predictive Marketing Intelligence — the Next Frontier of Data Monetization
Apple’s privacy changes being stricter than expected reinforces the notion that predictive marketing intelligence is...
Predictive Solutions: Go Beyond Identity
Chat on the future of Programmatic with our CBO René Plug, Christopher Reher (Axel Springer) and James O’Brien...
How Axel Springer is Preparing for the Demise of the Third-Party Cookie
Axel Springer CEO Carsten Schwecke explains how we created a scalable first-party data strategy...
