Welcome to 1plusX's Blog 🚀

At 1plusX, there’s always something new to geek out about or celebrate. Grab a coffee and explore our articles to discover what we're up to and to get insights into the latest marketing trends.

Regain Control of Your Identity with Publisher SCMP

Early adopter South China Morning Post created a paradigm shift in the industry when they moved to a solely first-party data strategy. Here are the key insights....

Predictive Marketing Intelligence — the Next Frontier of Data Monetization

Apple’s privacy changes being stricter than expected reinforces the notion that predictive marketing intelligence is...

Unlock the Value of Your First-Party Data at DMEXCO

Visit our virtual booth and join our two [email protected] masterclasses from the comfort of your living room....

Predictive Solutions: Go Beyond Identity

Chat on the future of Programmatic with our CBO René Plug, Christopher Reher (Axel Springer) and James O’Brien...

Interview: 1plusX Gets a Change of Clothes

Let us take you behind the scenes of our BRAND new...

How Axel Springer is Preparing for the Demise of the Third-Party Cookie

Axel Springer CEO Carsten Schwecke explains how we created a scalable first-party data strategy together...

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