Empowering Publishers and Advertisers to Thrive in a First-Party Data World

 

Find out how your own first-party data strategy can help you:

  • Better understand and predict user behavior
  • Accurately reach target audiences at scale
  • Identify untapped revenue opportunities

 

“Data test enrichment is key to solve the first party data challenge. 1plusX has been supporting us for many years with their predictive capabilities and provides many crucial data attributes to complete our user understanding and increase our advertising reach.”
Kilian KämpfenChief Technology and Data Officer, Ringier AG



TEGNA BLUE
Boursorama logo

Success Stories

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

"Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further."

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+18% YOY growth in audience campaign sales
+100% CPM
2X-4X scale of audience segments

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG