Audience Data Solutions

Structure. Scale. Impact.
Our AI powered solutions and platforms will transform your first party data
into extraordinary assets and opportunities.

Let Us Help You
Better Understand Your Audience

It’s no secret that the more you know about your audience, the better you can engage them. Our end-to-end data solutions give you the tools to create powerful, targeted audience segments.

Enhance, expand, analyze and optimize audience segments so that everyone wins - great user experiences resulting in the highest returns for Advertisers and Media Owners. Our AI-powered solutions will help you better understand your audience and improve your one-on-one interactions by delivering the right message at the right time and place.

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Everything you need.
Nothing you don’t.

Our data solutions work as modular sets: select and pay for only what you need with our sleek user interface.

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Built for quality

Combining performance and scalability with a privacy first mind set, our resilient platforms deliver the most robust and flexible audience insights available.

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Optimized by humans

While our AI-powered platforms and solutions are incredibly technical, our service is refreshingly human. It’s a winning combination.

Our Solutions

Data Onboarding Solutions

Data Onboarding Solution

Raw visitor data is messy – it comes in all shapes and sizes. We gather it all from any source without limitations - first party, third party, web, mobile, in-app, CTV, email, CRM. We transform it all into one structured, dynamic table that just makes sense. If engaging visitors at critical moments is your goal, you need data solutions to keep your data flow current and available in real time- every second of every day, with maximum flexibility and scale. Yeah, that’s us.
First Party Data Enrichment

First Party Data Enrichment

Your data is the best data - when it’s in good shape. Our AI-powered solutions will compare and transform all your data, fill gaps and leveling everything up. Enrichment creates unrivaled addressability and eliminates wasted spend. New audiences and engagement opportunities await you!
Identity Management

Identity Management

Identity isn’t just the latest buzzword; it’s a strategic imperative. We uncover personal preferences behind the ever-changing screens, emails and IP addresses, stitching all of these digital identities together into a single user profile. We then pool these profiles into meaningful clusters and seamlessly connect them to the global networks of choice. Everything updates in real time with highly accurate audience matches and predictions.
Audience Insights

Audience Insights

Data without insight does not pay the bills. Our clients demand the full spectrum, from immediately actionable strategic insights to the rough, raw data that Data Scientists love. Our solutions combine demographic data with browsing behavior, transaction data, interaction history, mobile footprints and more - all designed to pinpoint audience behaviors at every stage of their digital journey – from ‘who are you?’ to ‘ker-ching!’ That's some seriously powerful audience reach and revenue outcomes!
Predictive Marketing Solutions

Predictive Audience Solutions

Your audience may be hiding their age or gender, but we’re the best in the world at uncovering these vital data points – and predicting where your target audience is likely to be next. The result? Build robust, relevant audience segments and lookalikes at scale that go way beyond demographics.
Audience Syndication

Audience Syndication

The value of your audience is only as good as your ability to activate it on relevant inventories, through the marketing channels you care about. And data talks. Our solutions boost programmatic performance by syndicating your audiences via every format available - web, app, mobile, CTV and more – using all types of activation channels including SSPs, DSPs and exchanges. So you can engage and leverage your audiences across all digital media and devices.
Audience Matching

Audience Matching

Privacy safe data collaboration between 3rd parties is challenging. How do you find a secure environment where Media Owners and Buyers can engage in strategic and privacy first data collaborations with haring their data? Our data solutions can solve this for you- and offer much more!
Privacy First

Privacy First

Privacy safe and lean data collection requires innovative and highly considered approaches. Our core technology is customizable and supports all privacy regulation frameworks, including GDPR, CCPA and LGPD, giving you peace of mind as you grow your global business.

Success Stories

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Discover our AI-Powered Platforms
for Publishers and Advertisers

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Products

Our platforms help our clients maximise their first party data - with speed, accuracy and at scale. Work with us to uncover new audiences, increase reach and grow your digital revenues.

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Learn how our data solutions can help you.