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Better Understand Your Audience
The more you know about your audience, the better you can engage them. Our end-to-end privacy-safe solutions give publishers the tools to create and activate powerful, targeted audience segments.
Enhance, expand, analyze and optimize audiences so that everyone wins - great user experiences resulting in the highest returns for publishers and media owners. Our advanced solutions will help you better understand your audience and improve personal interactions so you can deliver the right message at the right time and place.
Only What You Need
Our data enrichment and audience activation solutions are available as packages that can be tailored to match your needs.
Built For Quality
Combining performance and scalability with a privacy-first mind set, our solutions deliver the most robust and actionable audience insights available.
Powered By People
While our advanced solutions might be incredibly technical, our service is refreshingly human. It’s a winning combination.
‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’
"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."