Solutions

Audience Syndication

Leverage audiences across multiple channels. We make sure the right audience content is connected to key channels and ad platforms to boost performance with industry-leading scale.

Monetize your Audiences by Connecting Them to Key platforms in the Ad Ecosystem

Simplify and streamline audience activation with multichannel syndication. We identify the best channels, ad servers, and platforms for engaging each audience, including custom channels, before transmitting your data in real-time to the ones that are most relevant to you. Our powerful audience syndication solutions ensure you can leverage your audiences fully to the best and most commercially relevant channels in the advertising technology ecosystem.

Accelerate your trajectory into preferred marketplaces

Synchronize your audiences with highly relevant partners making them fully addressable to all relevant open market actors.

Power your programmatic

Boost programmatic performance by syndicating your audiences through all relevant ad servers, SSPs, DSPs and PMPs.

Cross-channel consistency

Copy data from one channel to another seamlessly and have it market-ready in no time, maintaining cross-channel consistency.

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Syndicate data to all major platforms

Syndicate data to Google, Xandr, The Trade Desk, and other mainstream platforms, as well as to specialized platforms such as Mail Chimp and Facebook. We empower buyers and sellers to curate competitive advantage through access to the right platforms that create actual value.

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Integrate custom channels easily

Quickly integrate any channel of your liking, including local-hero platforms and public platforms which aren’t mainstream yet. If you want to activate to private platforms such as the set-top boxes used as an activation channel for Linear Addressable products, we can support that too.

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Achieve optimal delivery and precision

Push audiences into private and public Data Marketplaces and make them universally accessible to all its users. For sellers, we’ll also help you build your own self-service data hubs that allow users to build their own segment compositions and activate them immediately. Our audience syndication data solutions are the simplest way to boost the real-time performance of your data strategy.

Success Stories

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Unlock the Full Value of your Data

Let's build your first-party data strategy together.