Unleash the Power of Your First Party Data

We hate seeing data being wasted or badly managed. Our innovative AI-powered 1plusX Platform is designed to transform it into something special for unique audience insights and targeting – quickly and at scale.

Build insights that perform

Our data driven platform helps marketers and media companies find new customers, amplify engagement and grow their digital revenue. Our AI-powered platform is designed to boost your data's potency at every stage of the digital marketing journey.

Speed

Connect with your audience in real time. There's no waiting period for our data to load.

Relevance

Get precise person-level insights and predictions for building top performing campaigns.

Automated

Quit the data trawling and pipeline filling. Our algorithms will automatically find lookalike audiences.

Our AI-Powered 1plusX Platform

Data Ingestion & Consolidation

The digital world is a mixture of behavioral, transactional, and specialist data. We sweep it all up, from every source, and transform it into powerful user profiles which you can use to segment and build your audience based on their interests and behavior.

Data Modelling & Processing

Once the data’s assembled, it needs bringing to life. We dial into the predicted gender, age, passions, finances, and purchasing intentions of your audience, so you can suggest the best ads and products and increase your sales conversion rate. Everything’s built on your first party data and designed for resiliency even once third party cookies have crumbled.

Data Activation

Our platform provides a myriad of flexible ways for you to activate and monetize your data. We work with the largest ad platforms and are continually adding new ones, so you can target your campaigns with speed and accuracy.

Reporting & Data Analytics

Take control of your data to keep competitors and regulators away. At 1plusX, we provide you with full access to your data, programmatically or as daily files. Use it to monitor campaign performance, run detailed analyses and build custom reporting via your BI tools.

What Our Clients Say

"Working with 1plusX allowed us to break free from several third-party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO, Axel Springer All Media GmbH & co. KG

"Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution. Thanks to the flexibility of the 1plusX platform we're continually able to review and refine the model on which our predictions are based, which allows improving the quality of our socio-demographic targeting even further."

Michal Cyrek Big Data Architect, Ringier Axel Springer Polska

"1plusX has allowed SCMP to bring together disparate data sources – such as polling, ad log, and CRM data – and structure it in one space. Within six months, we were able to identify and target with first-party data 75%+ of our returning users, a massive improvement from our previous DMP."

Ian Hocking VP Digital, South China Morning Post

"Data enrichment is key to solve the first party data challenge. 1plusX has been supporting us for many years with their predictive capabilities and provides many crucial data attributes to complete our user understanding and increase our advertising reach."

Kilian Kämpfen Chief Technology and Data Officer, Ringier AG

Let Us Unlock the Full Value of Your First Party Data

Discover our Solutions

Solutions

The more you know about your audience, the better you can engage them. Our solutions help you understand your audience to ensure your messages reach and truly resonate with them. Today, and in the cookieless future.

A Few of Our Integration Partners

Ready to Learn More?

Let's talk about how 1plusX’s data driven platform can help your business.