Without accurate analytics, you can’t accurately measure ROI. We combine two flexible ways to get control over your data so you can truly understand the impact of your investments and campaigns through our reporting and data analytics solutions.
To squeeze all the juice from your data lemon, you need to have all the data logs at your fingertips. Our Reporting & Data Analytics solution combines two methods – Platform API and Raw Data – to give you full control and flexibility over your data, and you can access your data as daily files or programmatically to support your use case.
The insights you gain can be hugely valuable for measuring KPIs and making informed decisions with a high level of confidence.
Activate the features of the 1plusX platform programmatically through Platform API, with easy integrations to other systems.
Delivered as daily files with complete raw data logs, Raw Data is your foundation for taking direct, meaningful actions, fast.
Connect CRM, MarTech and other critical BI tools, quickly and easily.
Analyze user profiles, audiences and events in a privacy-conscious way with access to raw data that’s fully protected within the system.
Platform API provides access via a read/write interface. Use it to run the features programmatically on any platform to support your use case – whether that’s building custom front-ends, for data analysis, for performing maintenance tasks, executing bulk operations or something else. Our reporting and analytics tool easily integrates into other systems via the Platform API.
Go beyond the aggregated data on your dashboard and get access to all your ingested and created data in its purest form – raw. Mold, shape or form your data any way you like to get deeper insights and custom reporting for your BI tools. Delivered as daily files in AVRO format, the data can quickly be analyzed to:
Whether you’re focused on clicks, conversions or ad impressions, our reporting and analytics tool helps you understand the true correlation between your data and the ROI of your campaigns. Use the insights gained from ingested Ad Logs to tweak your target audiences to optimize investments and feed into the planning of future campaigns.
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‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’
"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."
