Products - 1plusX Platform

Data Ingestion & Consolidation

Fragmentation leaves your data siloed and unusable. Our platform integrates data from every source, improves quality, and delivers a comprehensive data supply chain that’s actionable in real-time.

Your Connected, Integrated and Truthful Data Masterhub

Having high-quality data for analysis and activation starts with the ability to collect data from all disparate sources, and in greatly varied formats, to be reconciled, unified, and standardized in a central data hub. The sources may be almost anything — including databases, web, apps, and SaaS applications. Our data collection solution cleans and transforms the data at the point of collection, mapping raw data into a custom format that can be used to power your audience creation.


Any-source data ingestion

Ingest first, second and third-party data and any identifier from any source – web, mobile-web, in-app, TV, CRM and more.

Dataset aggregation

Aggregate all your data into one centralized, secure hub where it can be accessed, used and analyzed by your organization.

Attribute builder

Customize your attributes by naming, organizing and charting them in the ways that make sense for your business.

High-performance data ingestion engine

Works on billions of data points. Our platform is designed to handle limitless scale without compromising performance.

Privacy-protecting platform

Process is fully e-Privacy and local-law compliant at every stage of data ingestion, processing and activation.


Collect Any Data from Any Source

Web, mobile-web, in-app, connected TV, data warehouses, customer servers, CRM, mobile API, structured, unstructured? No problem. Our flexible data integration and consolidation solution picks up data from any source, continuously and in real-time, including:

  • Behavioral data; raw events, event-level data 
  • Content
  • Identifiers such as cookies, mobile IDs, user IDs, IDs from alliances 
  • Factual data
  • File-based data, log files
  • Data from ad servers, real-time bidding environments, etc.
  • Measurement and quality control data 
  • Special data, e.g. weather data, location data


Clean and Transform

Ingested data is automatically put through a multi-step cleaning, indexing, and validation process to fix errors, unwanted outliers, and duplication. You can set up fully customized user attributes quickly and easily from the user interface, and create and track audience data that matters to your business.


Unlock Breakthroughs

Data onboarding is the foundation for everything you want to do with your data so you have to get it right. With 1plusX, huge amounts of disparate, untapped data sets from your business can finally converge, making it possible to unlock breakthroughs that were not accessible before.

Success Stories

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Axel Springer
Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Unlock the Full Value of your Data

Let's build your first-party data strategy together.

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