Products - 1plusX Platform

Data Activation

Data-driven marketing is nothing without effective activation. We partner with all relevant players in the market for hyper-targeted media buying, dynamic advertising and content personalization.

Reach Your Audience Securely with our Data Activation Solutions

We’re a trusted partner of the leading ad servers and integrated with global DSPs, SSPs, Facebook, and more. Easily reach highly relevant audiences with a couple of clicks. Create a segment, license it to relevant platforms, and reach your audience via display ads or personalized search, social, and video campaigns. Our data activation platform ingests log files back from ad platforms so you understand who interacted with campaigns. Retargeting audiences can be built in a snap.

 

Flexible audience activation

Activate data through APIs, log files or multiple push and pull channels for instant audience activation.

Real-time and daily exports

Choose daily or real-time data for the most dynamic and user-centric activation experience.

Audience retargeting

Build retargeting audiences quickly with clear sight lines into who interacted with your campaigns.

Detailed analytics

Enjoy detailed analysis into performance to reduce wasted impressions and continually optimize your campaigns.

Real-time identifiers

Activate the freshest data thanks to our real-time, automatically updated User IDs.

Data marketplaces

Exchange your data with organizations that also use our data activation to create high-performing segments for targeting or monetization.

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Flexible data activation

Activate data your way – we support APIs, file logs, and daily and real-time push and pull channels for audience activation. Our flexible solution also integrates with all systems that support key/values pairs. We offer both daily and real-time data activation channels for the export of user targeting and contextual information, making your audience immediately available to set up a campaign.

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Many target systems to choose from

We work with the largest ad platforms and are continually adding new ones. Our destination partners include ad servers, SSPs, DSPs, data marketplaces, social media, and email service providers, so you can reach your audiences right across the digital ecosystem. Industry-leading 85% match rates with ad servers and SSPs mean you can easily reach your campaign goals with fewer wasted impressions.

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Leverage the power of data at scale

Distribute relevant and highly efficient segments of your audiences for monetization or purchase segments to improve targeting, increase performance, and scale campaigns. Our data activation capabilities connect you to thousands of relevant data sources in a flash. It’s never been easier to exchange your data for targeting or monetization.

Unlock the Full Value of your Data

Success Stories

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Unlock the Full Value of your Data with Us

Let's build your first-party data strategy together.