Mission accomplished! 1plusX is the Best Data Management Platform according to Digiday. The 2021 Digiday Technology Awards recognize trailblazing companies in the digital media space. By fostering tech-focused innovation which enables relevant and personalized advertising, more specifically.
We set out to offer a best-in-class solution to give our customers the alternative to third-party cookies. We’re honored to gain the recognition of Best Data Management Platform and help take our customers to the next level.
With stricter data privacy regulations in the industry, companies, publishers, and advertisers are looking to shift towards first-party data strategies. One of our customers, Axel Springer’s sales house, Media Impact, looked to 1plusX to build targeting segments around their in-house capabilities without adding data costs that would shrink their margins. 1plusX successfully delivered, helping Axel Springer increase inventory performance and significantly reduce data costs. You can read the full case study.
Read more about all the award winners (we’re in good company) and if you’re looking to enhance your first-party data strategy, then let’s talk.