Solutions

Predictive Marketing

Expand, enhance and augment your audiences using state-of-the art data science, deep-learning and AI technologies. Predictive Enhancement tests and continually improves the quality of your audiences, for impressive business results

Predictive analytics to define new audiences that look and act like your best customers

In an increasingly privacy-driven and restrictive data-collection environment, it’s getting harder and harder to find the audiences that are relevant to you, that drive value to your business and contribute to your bottom line. Without these high-quality audiences, there’s no business growth. Our predictive marketing technology takes in audience data sets and applies machine learning to predict data based on that information. You can boost the addressability of your audience to 100%, ensuring higher fill rates, better CPMs, and substantially more revenue.

Build audiences at scale

Define and locate new audiences at scale, and at high quality standards, using data science rather than blunt data harvesting.

Easy to customize

More of the same, different but similar, or as different as possible audiences – our predictive analytics solutions enhances online audiences according to your own criteria.

Save money

Calculate audience profiles instead of buying them, drastically reducing your lead acquisition costs – a sure-fire way to save money.

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Predictive analytics solutions to create powerful audiences at scale

Create powerful audiences at the scale needed to really drive value for you and your partners. Our world-leading data scientists use advanced mathematics to:

  • Test and improve the quality of your audiences
  • Expand those audiences using logic, rather than trying to tie together disparate third-party data sources with only moderate success
  • Augment audiences with previously missing or unknown attributes

Everyone benefits from these win-win solutions: higher CPMs for publishers, higher ROIs for advertisers, and sustainable business expansion for all.

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Outperform your competition (like we outperform ours)

We are the world leader in predicting age and gender for anonymous web users. We perform better than any other vendor for these demographics and frequently outperform deterministic (or declared) data, because users are not always honest when indicating their age and gender. Our world-class capabilities also include predicting the interests of users and their intent, allowing you to create unique audiences based on the KPIs you care about.

What’s more, we enable you to combine all of these attributes and build expanded audiences around it. This winning combination helps us build richer, more granular profiles and audiences.

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Protect and grow revenues

What would happen if you could multiply your addressable audience by a factor of four? Our clients have done it – with remarkable results. Enhancing addressability is even more relevant in a first-party world where growing revenues is only one goal: you also need to stop your revenues from falling off the cliff. We protect and grow your revenues for the long term.

Stories of success

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Want to unlock the full value of your data?

Let's build your first-party data strategy together