Digital users switch between connected devices several times throughout the day. And with new smart technologies continually hitting the market, their cross-device habits are set to get even more unpredictable. Identity management uncovers the connections behind the ever-changing screens, emails and IP addresses. With this solution, you can develop a unified consumer profile across all channels, profiles and devices, which results in the highest target audience match rates.
Link every user touchpoint to their movements and attributes. Identity management creates a client-only identity and attribute map so you can address your users fully – and securely.
Boost Your Audience Reach with Identity Management
Get a well-rounded view of the user
Map all devices and touchpoints to a large network of personal profiles describing the movements and attributes of each user, for a single user view.
Target and understand users
Use your proprietary identity map to better target and understand users, find similar users via their attributes, interests or intentions, and address them all fully.
Superior privacy compliance
Free yourself from media identity types and instead use your own, with a future-proofed solution built for the privacy era. The data is unique to you with nothing shared outside your own information barriers.
Engage with visitors across channels and networks
Your visitors are connecting with you in all sorts of ways – across the web, mobile apps, using email, advertiser IDs, service logins, and beyond. Our identity management solution identifies the connections between all of these touchpoints, then stitches the various digital identities together into a single user profile. You’ll always know how valuable each user is for you and your stakeholders, no matter what network or channel they’re on, and engage with them in real-time.
Enjoy the highest addressability and match rates
Identity management creates a private, comprehensive, and proprietary identity graph of all users that you interact with, keeping it fresh and continually updated with zero effort on your part. Our marketing intelligence platform is powered by machine learning, which means that our user profiles grow in size and robustness with each interaction. The net result is the highest user addressability (not just device) and match rates across devices and domains, adding huge value to your clients.
Maximize ID connectivity and control
Integral to the 1plusX platform, our identity solutions are designed to keep your specific identities safe and help you use your own identity graph in a way that works for you. Decide where and how you connect your identities to those offered by ID solutions partners. Get unrivaled control and an opportunity to tap into open market demand on your terms, following your data strategy. On-demand, we connect with both publisher alliance IDs and open market IDs.
‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’
"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."