To the untrained eye, all data looks the same. But it’s not. Some of it is good, some of it is bad and a lot of it is missing, incomplete or outdated. First-party enrichment perfects your first-party data, combining it with relevant information to correct errors, combine duplications, and create a fuller picture of who your audience is, at scale. To enrich data further, we use artificial intelligence to predict missing attributes, completing your data set from a combination of collected and predicted sources.