Solutions

First-party Data Enrichment

The more accurate and complete your data is, the more valuable your audience segments are. Data enrichment fills in the gaps where data is missing, revealing targeting opportunities that may have been invisible before.

Data enrichment solutions to enhance the addressability of all the users in your data universe

To the untrained eye, all data looks the same. But it’s not. Some of it is good, some of it is bad and a lot of it is missing, incomplete or outdated. First-party enrichment perfects your first-party data, combining it with relevant information to correct errors, combine duplications, and create a fuller picture of who your audience is, at scale. To enrich data further, we use artificial intelligence to predict missing attributes, completing your data set from a combination of collected and predicted sources.

Decrease dependence on third-party data

Generate a complete audience view in real-time from your first-party data, removing your reliance on third-party sources.

Create known addressable audiences

Know your audience and enhance their addressability with completed user profiles fine-tuned for accuracy

Automated but with full control

Our data enrichment solutions automatically transforms your audience data – just set the boundaries you are comfortable with and we do the rest

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Get the fullest view of your audience

An incomplete user profile is an inefficient user profile. Where your first-party data has gaps, we fill in those blind spots. Where it duplicates and overlaps, we consolidate. First-party Data Enrichment works in real-time, ensuring the audience view you have from your first-party data is extremely current, relevant and precise.

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Layer even deeper insights

Whenever you’re missing an attribute, our AI-powered data enrichment solutions predict it to fill your gaps and make your data bulletproof. We can predict and layer all kinds of enrichment, including:

  • Demographic data such as age, gender and income.
  • Interest data collected around the likes, preferences and content consumption of your audience
  • Intent data, such as the likelihood of a user taking a specific action

Each type of data enrichment helps different business goals. Choose the custom attributes enrichment you need to build better user segments, target more precisely across a larger group of potential customers, and gain deeper insights about the audiences that achieve the best results for your business.

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Make a great first impression

Data enrichment serves your segmentation and allows you to tailor your campaigns to the exact needs of your audience. Create personalized campaigns and adjust your advertising efforts to appeal to your target audience — our data enrichment solutions can be used in real time for highly dynamic targeting across the global advertising ecosystem.

Stories of success

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Want to unlock the full value of your data?

Let's build your first-party data strategy together