Data Onboarding

Your data is dynamic, diverse—and hard to pin down. Data onboarding creates the essential foundation for your first-party data strategy

Get your insights off to the best start

Businesses have an abundance of data they can use to enhance their marketing intelligence, but it’s fragmented across applications and channels. Our fully managed data onboarding solutions gather all your messy data and combine it into one integrated data hub, for a holistic view of all your users and customers. Set up once, then benefit from an automated data flow forever – structured just how you want it and updated in your central hub constantly where it can be accessed, used and analyzed by your organization.

Ingest all your data

Onboard 100% of your data from any source, any format – not just the easy 70%.

Single unified view

Data is automatically stitched together in one central, secure hub, breaking down silos and showing a complete overview of your data instantly.

Get up and running fast

Cutting-edge technology reduces data onboarding time from hours to fractions of seconds, so you can immediately take action.


Collect audiences across platforms and devices

Our powerful data onboarding solutions ingest 100% of your first-party data from the web, mobile, OTT and CTV platforms, loyalty programs, CRM, CMS, ad-servers, real-time bidding environments and so much more—with absolutely nothing left behind. Combine it with any second or third-party data that you want us to ingest to get the most complete and unified view of your audience.


Fast, accurate and transparent

The faster you onboard your data, the sooner you get value from it. We lean on decades of data expertise to meticulously curate, validate and prepare your data faster than you ever thought possible. Everything’s integrated into a single version of the truth that we update consistently to give you the most current view of your audience—your insights will never grow stale.


Unlock breakthroughs

Data onboarding is the foundation for everything you want to do with your data so you have to get it right. With 1plusX, huge amounts of disparate, untapped data sets from your business can finally converge, making it possible to unlock breakthroughs that were not accessible before.

Stories of success

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Want to unlock the full value of your data?

Let's build your first-party data strategy together