Data Onboarding

Your data is dynamic, diverse - and hard to define. Data Onboarding creates a stable foundation from which to build your first party data strategy.

Simplify Your Audience Data Access

Businesses often have an abundance of data that supports their marketing strategies – but it’s usually fragmented, coming from diverse sources with information gaps. Our Data Onboarding solutions can help by creating a holistic view of all your audiences!

We gather all your disconnected audience data and combine it into a single, customizable data hub, delivering an automated real time data flow that is constantly updated in a central location for easy internal access and analysis.

All Your Audience Data

Onboard all your data - 100% regardless of source or format, complete or partial.

One Unified View

Data is automatically delivered in a single, secure hub for streamlined, instant access.

Focus On What's Important

Our AI-powered technology delivers and updates data in real time, allowing you to get on with doing business.


Collect audiences across platforms and devices

Our powerful data onboarding solutions ingest 100% of your first party data from any source – web, mobile, OTT, CTV, loyalty programs, CRM, CMS, ad-servers, real time bidding environments and more. We leave nothing behind! Combined with your preferred second or third party data sources, we deliver you the most complete and unified audience views.


Fast, accurate and transparent

The faster you onboard your data, the sooner you can start discovering new opportunities and ways to engage your audiences. Our decades of data expertise allow us to meticulously curate, validate and deliver your data faster than you ever thought possible! Your audience truth set is constantly updated, ensuring you always have access to the most current and accurate audience insights – so you never miss an activation opportunity.


Boost your business

Data onboarding is the foundation on which all your business objectives are built. So it’s critical your audience data sets are accurate, privacy safe and robust. With 1plusX, your disparate, idle data sets can finally converge to help you unlock brand new audience insights and boost your business.

Success Stories

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Unlock the Full Value of your Data

Let's build your first-party data strategy together.

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