Audience Matching

Find the most relevant audiences possible and use them as a powerful foundation for every subsequent audience you build. Audience Matching makes your audience-creation options go boom.

Build powerful data bridges to unlock new opportunities in a privacy-compliant way

Collaborating on data unlocks so many opportunities for publishers and advertisers. Traditional approaches create the connecting fabric between these partners, but none of them give you the wealth of audience creation options that we do – at scale!

Our strong value-add lies in our AI-based insights. Yes, we empower you to make strong data collaborations within your own standalone safe space, where data is not moved or shared. But the power lies in the expanded data set. By delivering scale and automation, we increase your marketing opportunity multifold to truly move the needle for your business.

Build powerful data bridges

Connect unlimited data universes and find beneficial overlaps between multiple media and advertiser domains.

Privacy compliant in even the strictest regimes

Data stays in your own dedicated safe space that only you can access. Any number of standalone data spaces can be analyzed without requiring any data to be pooled, centralized or moved at all.

AI-powered marketing outcomes

Leverage shared customer knowledge to customize and match audiences, expand them at scale and activate them for better advertising outcomes.


A safe space to boost ROI

Safe data collaboration provides a neutral and trusted environment to connect data sets that may be relevant to each other, such as an advertiser’s CRM data and ad exposure data provided by the publisher. Our powerful AI algorithms add the value; analyzing data, finding intersections that exist across spaces, and creating insights to expand your best audiences. Retargeting is the obvious use case, but our audience matching technology can service your entire conversion funnel with an abundance of privacy-first, ROI-boosting, audience creation options.


Empower your data

Build sellable data products that advertisers really want. Audience Matching increases the eligibility of all inventory, driving performance and standout campaigns without cannibalizing existing business or introducing any privacy concerns. It’s a win-win for everyone in the digital advertising space – publishers, advertisers and consumers.

What’s more, we enable you to combine all of these attributes and build expanded audiences around it. This winning combination helps us build richer, more granular profiles and audiences.
Demographic data such as age, gender and income.
Interest data collected around the likes, preferences and content consumption of your audience
Intent data, such as the likelihood of a user taking a specific action

Each type of data enrichment helps different business goals. Choose the custom attributes enrichment you need to build better user segments, target more precisely across a larger group of potential customers, and gain deeper insights about the audiences that achieve the best results for your business.


Designed for the privacy age

Privacy is at the heart of our safe data collaboration and when we say privacy, we mean privacy. No personally identifiable information is shared with anyone else, so you’re not putting your users’ data at risk. No one can access your data, so you never risk the commercial value of the data being used by a third-party. At no point will raw data be pulled from your data universe or combined with anyone else’s data. Everything we do respects consumer privacy choices, keeping you fully compliant with global privacy rules.

Stories of success

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Want to unlock the full value of your data?

Let's build your first-party data strategy together