Audience Insights

Enjoy real-time, flexible and customizable audience insights through every lens of the organization – for platform users, for advanced users of BI tools, and for data scientists who are keen to get into the nuts and bolts of the data

Know your audiences and what drives them through every interaction

Knowing everything there is to know about your visitors and how and why they interact with your content is critical to your success. The 1plusX platform takes hundreds of thousands of browsing, consumption, interaction and transaction data points across mobile, network and web locations, and pieces those relationships together in real time. You can quickly spot the audience attributes behind every step of the digital journey and use those insights to create meaningful interactions with your audience.

Know what drives your audience

Understand which audiences are attracted to which particular type of content, service, campaign or offering.

Optimize your audience reporting

Enjoy rich and customizable audience reporting for internal or external use.

Make better business decisions

Surface detailed audience insights at any stage of development or use; ideal for optimizing audiences against company-specific KPIs.

What does 1plusX's platform do?

See this short video to find out


Know your visitors using detailed audience data

Our powerful audience analytics tool sifts through billions of data points to give you, as publishers, advertisers, and marketers, a detailed portrait of your audience’s profiles – what they do, how they behave, and their preferences for certain types of content and brands. Use these audience insights to select the best audience for your needs and optimize your marketing and monetization performance.


Know what your audience cares about, as it happens

Static information has limited value because it’s not showing you what’s happening now. Our marketing intelligence platform shows behavioral updates as they occur. The more data we ingest, the better we become in predicting exactly what your visitors are searching for, what content they will enjoy, and what they are likely to browse, consume or buy. Our technology empowers you to give the right message to the right person when it counts the most.


Deeper insights for data scientists

Go as deep as your imagination can take you and analyze every detail of your audience data. Our technology is designed to help build your own logic from deep insights on top of the one provided by 1plusX. There is no limit to the insights you can get to understand your audience. Everything is built from both deterministic and probabilistic data, so the sky is the limit!

Stories of success

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Want to unlock the full value of your data?

Let's build your first-party data strategy together