Solutions

Audience Insights

Real time, customizable audience insights. We're made for platform users, advanced users of BI tools, and Data Scientists who're keen to take a deeper dive into their data.

Know Your Audiences and What Drives Them

Knowing everything there’s to know about your visitors as well as how and why they interact with your content is critical to your success. Our 1plusX data management platform takes hundreds of thousands of browsing, consumption, interaction, and transaction data points across mobile, network, and web locations, and pieces those relationships together in real-time. Quickly spot the audience attributes behind every step of the digital journey and use those insights to create meaningful interactions with your audience.

Know what drives your audience

Understand which audiences are attracted to which particular type of content, service, campaign or offering.

Optimize your audience reporting

Enjoy rich and customizable audience reporting for internal or external use.

Make better business decisions

Surface detailed audience insights at any stage of development or use. Ideal for optimizing audiences against company-specific KPIs.

What Does 1plusX's Platform Do?

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Use detailed audience data to know your visitors

Our powerful audience analytics tool sifts through billions of data points to give you – as publishers, advertisers, and marketers – a detailed portrait of your audience’s profiles. See what they do, how they behave, and their preferences for certain types of content and brands. Use these audience insights to select the best audience for your needs and optimize your marketing and monetization performance.

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Know what your audience cares about, as it happens

Static information has limited value unlike our dynamic 1plusX data management platform which shows behavioral updates as they occur. The more data we ingest, the better are at predicting exactly what your visitors are searching for, what content they’ll enjoy, and what they’re likely to browse, consume or buy. Our powerful platform gives you the expertise to engage the right audience with the right message at the right time and place.

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Deeper insights for Data Scientists

Data without limits. Our technology is designed so you can build your own logic with deeper insights layered upon those delivered by 1plusX. Everything is built from both deterministic and probabilistic data. How far you go is up to you!

Success Stories

+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

‘’Working with 1plusX has allowed RASP to combine our different first-party socio-demographic datasets to improve our age and gender predictions by up to 20% over our previous solution.
Thanks to the flexibility of the 1plusX platform we are continually able to review and refine the model on which our predictions are based, which allows to improve the quality of our socio-demographic targeting even further.’’

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products

"Working with 1plusX allowed us to break free from several 3rd party data providers and switch to a 100% in-house data strategy in time for GDPR's enforcement. We were able to increase our targeting revenues by 18% while most media companies were experiencing shrinking revenues. Since the start of our collaboration, the CPM of targeting campaigns, as well as the value of data segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG

Unlock the value of your first party data

Let's build your first party data strategy together.