1plusX Connect:
Bring your own data

Safe and effortless data collaboration for supercharged audience reach
and quality at your fingertips.

Connect and deepen
your data collaboration

Yours. Theirs. Ours. When different parties have synchronicities – like publishers and advertisers – it makes sense to connect their data for even greater performance and reach. 1plusX Connect is designed to do just that. We custom-fit your first-party data with trusted partner data, expanding your reach through a ready-made pipeline.

Flexible data onboarding

Ingest all types of data that is relevant for your marketing business into your Data Vault.

Full data- and collaboration control

No one knows your customers' data and corresponding partners better than you. Choose your relevant data set and the respective collaboration partner through an intuitive self-service UI.

Data clean room technology and connectivity

As a trusted technology middleman, we match the separated data sets of the Data Vaults through all available identifiers in a future-proof clean room setup.

AI-powered marketing use cases

Leverage shared customer knowledge to either initiate straightforward retargeting cases, or to exploit the true power of AI-technology to gain high-quality lookalike audiences creating reach at scale.


Build a strong data bridge as a collaboration infrastructure

When strong partners empower their own customer data and insights through collaboration, mutual strategic and commercial benefits arise. Get more out of your data by enabling it to connect to other large data spaces (such as publisher data) in a trusted and neutral setup. You decide which customer data – like Web and App to CRM and TV – is relevant for your advertising campaigns and goals. It’s the foundation for creating true data collaboration and win-win for both the demand and supply side.


Level up your advertising and expand your audience reach

Inside your own data vault, you get to choose which users and audiences suit a specific advertising campaign. Then, as overlapping data is matched on both sides through our secure clean room, our leading AI technology comes into play. Deep knowledge about customers’ behavior and characteristics, and the intersection between the two partners, deliver brand-new, high-quality audiences for different advertising use cases, from classic retargeting to prospecting for expanding audience reach.


Safe and privacy-first infrastructure

A strong data collaboration partnership should be based on trust. But we don’t stop here – the technical infrastructure of Connect is built on a core of data privacy and security. Every partner controls their customer data in a separated and locked data vault. No one can access other data vaults, nor explore the data within them. Matching is done through our neutral data clean room, which means you can nurture the commercial upsides of your customer data without putting it at risk. Everything we do respects consumer privacy choices, keeping you fully compliant with global privacy rules.

See also


It’s no secret that the more you know about your audience, the better an experience you can create. Our data solutions help you understand your audience better, so you can ensure your messages truly resonate. Today, and in the cookieless future.

Want to navigate the digital marketing wave?

Let's make your data strategy future-proof