Personalizing the Cookieless Web: Rethinking User Experience and Monetization
First-party data strategies provide a logical answer to the deprecation of third-party identifiers....
Press Corner
From thought leadership pieces to press releases and more. Our press corner brings together all our insights into one place.
Influential W3C Working Group Calls Privacy Sandbox Proposal ‘Harmful’
Technical Architecture Group (TAG), a prominent working group within the World Wide Web Consortium, referred to the...
SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals
The two SWANs have nothing in common other than their acronym – a coincidence – and that they were both hatched in...
How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie
Thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad...
How AI Predictive Modeling Can Help Publishers Escape Third-Party Cookie Uncertainty
For first-party data to be truly successful, it will also require some help from technology – specifically artificial...
Lessons from Lockdown: What Key Learnings Can Publishers Harness to Move Forward?
Whatever shape the mediascape will take in 2021 and beyond, the following lessons and best practices will be vital for...