Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers
Kicking third-party cookie deprecation into 2023 might give marketers a break but it leaves publishers and marketers...
Press Corner
From thought leadership pieces to press releases and more. Our press corner brings together all our insights into one place.
We’re Entering the Age of Prediction-based Marketing
Publishers, as the gatekeepers of first-party data, are poised to take a stronger position in the digital ecosystem....
Le Groupe Figaro Chooses 1plusX’s Marketing Intelligence Platform to Bolster the Value of its Data
Le Groupe Figaro has announced today it has chosen leading marketing intelligence platform 1plusX to bolster its first...
Apple’s iOS 14.5 – The Reaction
iOS 14.5 and the privacy updates are live. Consumers now have increased control over their data but how is the...
FLoC, ATT, and Core Web Vitals: The Opportunities for Independents
Google’s introduction of FLoC and its wider Privacy Sandbox, and the deprecation of the third-party cookie, goes far...
How Publishers Use AI to Balance Personalized Experiences with Monetization Strategies
As the industry moves away from cookie-based targeting publishers must find new monetization strategies which align...