Last updated: Friday May 18th, 2018

1plusX General Privacy Policy

1plusX gathers data aside from its DMP operations through the following systems:

  • Website Analytics: we collect the browsing behaviour of users on our website to improve the website experience using Google Analytics. This data is only used in its aggregated form. This data is stored for 26 months.
    Opt out of Google Analytics tracking on www.1plusx.com
  • Contact form submission: when you submit a contact request through the form on our website, we store the data you submit in order to provide a timely and accurate response to your inquiry. This data includes first name, last name, email, company and the body of the contact request.
  • Content downloads: when you download content off our Knowledge Hub, we store the data you submit through the form. This data is only used to deliver the requested content, and to keep a record that we have been in touch with you. These records are stored in MailChimp as well as Pipedrive.
  • Newsletter subscription: when you subscribe for our newsletter or request content through our Knowledge Hub, we store your first name, last name, company and email for as long as you are subscribed. This data is stored with MailChimp, our emailing provider.
  • We may store your email, first name, last name and company name for direct marketing purposes, if we believe we have a legitimate interest in approaching you with our service offering. This is maintained in our Pipedrive and Prospect.io databases.
  • When applying for a career through our website, we may store your uploaded documents for up to 12 months, as suitable positions may become available at a later stage since applying.

We store this data only when we believe we have grounds for legitimate interest in setting up, maintaining contact with you, or keeping a minimal record of our interactions. Should you wish to exercise your rights to data access or data removal, you can submit a request through our contact page.


1plusX DMP Privacy Policy

1plusX collects and processes data as a data processor on behalf of our customers. Data collection is used among other things, to deliver relevant advertising or content, to improve the user experience and to enhance analytical skills for our customers.

Our customers have privacy policies in place which explain the usage, the data security and your choices as a user regarding your data. If you have a cookie from us set in your browser, it means it has been set from us as a data processor to enable our service to our customers, the data controllers. All your user rights can be executed directly on the privacy policies of our customers.

 

Partners of 1plusX

While 1plusX actively communicates high data protection standards to its partners through contractual agreements and other measures, the partners themselves are responsible for compliance and therefore 1plusX cannot be held liable for any violation of the 1plusX data protection guidelines by one of the partners used by 1plusX.

1plusX works together with the following partners for the playout of advertising:

  • Adition Technologies
  • AppNexus
  • Digital Element
  • DoubleClick Bid Manager
  • DoubleClick for Publishers
  • Smart Ad Server
  • MediaMath
  • AdForm

When working with these partners, some data is also transmitted to their ad servers, some of which may be located in countries outside the European Union. This is pseudonymised cookie information (cookie ID or device ID) and the assignment to relevant advertising segments. In this respect, it is ensured that an appropriate level of data protection exists in each case.

 

Opt-in and Opt-out

1plusX adheres to the Europe-wide principles of the EDAA, the Online Behavioral Advertising Framework. 1plusX is also an official vendor of the IAB Transparency and Consent Framework, as listed here.

You can perform a cross-customer opt-in and a cross-customer opt-out, via the “Your Ad Choices” management by our partner Your Online Choices. To opt-out or opt-in, click https://www.youronlinechoices.com/uk/your-ad-choices

 

Additional Requests related to the 1plusX Data Management Platform

For additional request related to the data collection and data processing of the 1plusX DMP please write an email to privacy@1plusx.com. According to GDPR Article 27, data subjects who are in the EU can also contact our representative in the EU, Fiona Salmon, f.salmon@1plusx.com.