1plusX’s Jürgen Galler on the Key Elements of an Effective Data Strategy
Jürgen Galler from 1plusX details more about his role. He also talks about data strategy and the challenges of...
Press Corner
From thought leadership pieces to press releases and more. Our press corner brings together all our insights into one place.
Will the Privacy-first Web Drive More Collaboration in the Media Industry?
TL;DR: Uniting DMPs and supply-side platforms (SSPs) facilitates direct connections between buyers and sellers,...
Why the Open Web Is the Yin to Retail Media Networks’ Yang
Retail advertising networks are taking off, with advertisers tapping into retailers’ owned inventory to reach engaged...
The Critical Role of Data Clean Rooms in Today’s Digital Ad Ecosystem
How can a publisher make its data available to an advertiser for audience extension outside its proprietary...
A Chat with Jürgen Galler, CEO and Co-Founder at AI-Powered Data Management Platform: 1plusX
TechRound has a chat with Jürgen Galler, CEO and Co-Founder at AI-Powered Data Management Platform:...
Comment: Cannes Lions AdTech Takeaways
The first live in-person Cannes Lions festival in two years drew huge crowds from the media, marketing, creative and...