Over the past few months, Ciaran O’Kane, CEO at WireCorp has been writing a series of articles outlining how the industry can evolve beyond the narrow confines of third-party cookies and device IDs sketching a new ecosystem map to illustrate the sheer size of the new addressable market.
His thesis was divided into three key areas: the service layer; the madtech middleware; and the media and commerce ecosystem. According to Ciaran, ‘All three will be heavily defined by increased fragmentation.’
The ExhangeWire Industry Review outlines some of the hottest areas across the service layer, madtech middleware, and the commerce and media ecosystem — with industry leaders giving their expert opinion on the tech and market opportunities that will define this decade.
We are very proud to be part of this among other inspiring and smart data experts!