Join our fireside chat on May 18, 7:50 pm CEST:
Predictive Solutions: Go Beyond Identity
One solution won’t be enough to fill the gap that ATT (App Tracking Transparency on iOS) and the demise of the third-party cookies are leaving in their wake. Not only will you need an addressability solution that operates with or without matched User IDs, but that also optimizes the use of IDs vs. Contextual and Cohorts in real time. Adaptive tracking, including dynamic allocation of targetable audiences and comprehensive addressability management, will be the new normal to stay competitive. René Plug, CBDO at 1plusX, and Carsten Schwecke, CEO of Axel Springer All Media, discuss the most important questions you need to be asking your teams when it comes to a future beyond identity.